About Us

Rev Fetish wasn’t built out of comfort, it was born out of struggle.

Not long ago, I was flat broke. Bills piling up, cards maxed out, and every day felt heavier than the last. One of the lowest points came when I couldn’t even afford to buy food for my daughter. I’ll never forget sitting there, embarrassed, calling a friend and asking if they could spot me money just so I could feed her. That moment broke me, but it also lit a fire I couldn’t ignore.

Still, this brand isn’t just about me. When I felt like giving up, my team, the people who believed in me, stepped up and kept Rev Fetish alive. They put in the hours, carried the weight when I couldn’t, and reminded me that this dream was bigger than my setbacks. Without them, Rev Fetish wouldn’t be here today.

That’s why every shirt, hoodie, and design you see isn’t just clothing. It’s a symbol of resilience, of refusing to quit when life knocks you down. Rev Fetish represents the grind, the passion for car culture, and the community that makes the impossible possible.

When you wear Rev Fetish, you’re not just buying apparel, you’re joining a story of struggle, strength, and survival. You’re proof that no matter how bad it gets, you can always get back up.

Thank you for being here. You’re the reason we keep moving forward.

— Nick McDole, Founder